Posted on October 15, 2026 by Markus

When a potential customer lands on your website, they’re looking for answers fast: what do you do, can I trust you, what will it cost and how do I get hold of you? If your site doesn’t answer those questions, they’ll click back to Google and pick someone else.

Here are the 10 pages every small business website needs, what to put on each one, and how to keep it simple if you’re just starting out.

1. Home page

Your home page has seconds to tell visitors they’re in the right place. Include:

• A clear headline saying what you do and where, e.g. “Reliable office cleaning in Sandton and Rosebank”.
• A short line on who you help and why they should choose you.
• One main call to action: “Get a quote”, “Book now” or “WhatsApp us”.
• Quick links to your main services, a few reviews and your contact details.

2. About page

People buy from people. Share who’s behind the business, why you started, the areas you serve and what makes your approach different. Add a real photo of yourself or your team. Skip the corporate waffle; honest and specific beats grand every time.

3. Services or products page

List what you offer, with a short description of each. If you have several main services, give each one its own page (see the next point). For product businesses, this becomes your shop or catalogue.

4. Individual service pages

This is the page most small businesses skip, and it’s the one that brings in search traffic. A dedicated page for each core service (“Bridal makeup”, “Matric dance makeup”, “Makeup classes”) lets you explain each one properly and gives Google a clear page to show for each search. Include what’s included, who it’s for, pricing or what affects price, and a booking button.

5. Pricing page

Not every business can publish fixed prices, but even “from R450” or a list of what affects the price helps visitors qualify themselves. It saves you time answering “how much?” messages from people who were never going to buy.

6. Contact page

Make it effortless to reach you:

• Phone number with a click-to-call link.
• WhatsApp button, since many South African customers prefer it.
• A short contact form (name, email or phone, message).
• Your business email address on your own domain.
• Physical address with a map, or the areas you serve if you’re mobile.
• Operating hours.

Put your phone number and a contact button in your header or footer too, so it’s never more than a tap away.

7. Reviews or portfolio page

Proof sells. Show real customer reviews (with permission), before-and-after photos, project examples or case studies. A photographer needs a gallery; a builder needs completed projects; a consultant needs client results described in plain terms.

8. FAQ page

Write down the questions you answer every week and answer them once, properly. Do you deliver to Soweto? What’s your cancellation policy? Do you accept EFT? An FAQ page saves you time, reduces hesitation and can help you appear for question-style searches on Google.

9. Blog or resources

A blog is optional at launch but valuable over time. Helpful articles answer the questions customers search for and give you something to share on social media and in emails. A garden service might write “When to plant winter vegetables in Gauteng”; an accountant might explain provisional tax deadlines in plain language.

10. Legal pages: Privacy Policy and Terms

If your website collects personal information, through a contact form, newsletter sign-up or online orders, you need a privacy policy explaining what you collect and how you use it, in line with South Africa’s Protection of Personal Information Act (POPIA). Online shops also need clear terms, plus delivery and returns policies. Get proper advice if you’re unsure what applies to your business.

Starting small? Here’s the minimum

If you’re launching on a tight timeline, start with five pages: Home, About, Services, Contact and Privacy Policy. Add individual service pages, an FAQ and reviews as you go. A small, clear website beats a big, half-finished one.

Pages that are nice to have

• Booking page for appointment-based businesses.
• Careers page if you hire regularly.
• Thank-you page after a form is sent, so you can track enquiries.
• Custom 404 page that guides lost visitors back to your services.

Which hosting plan fits your site?

A five-page brochure or portfolio site sits comfortably on the Small plan (R26.80/month, 5 GB SSD). If you’ll have a page for each service, a blog and booking tools, the Medium plan (R44/month, 10 GB SSD) gives you room to grow. Selling products? Go for the Large plan (R88/month, 20 GB SSD), which is ideal for an online store. All prices are for your first term; your renewal price is confirmed on your invoice before you pay.

Don’t have time to write and build all of this? Our web design team can plan and build your pages for you. And to give your contact page a professional touch, add business email hosting.

FAQs

How many pages should a small business website have?

There’s no fixed number. Five core pages is a solid start, and most service businesses benefit from adding a page per main service plus an FAQ.

Do I need a privacy policy on my website?

If your website collects personal information, such as through forms or online orders, you should have a privacy policy that explains how you handle it in line with POPIA.

Can a one-page website work?

It can for very simple businesses, but separate pages make it easier to rank for different services and to send people to exactly what they need.

What should be on a home page?

A clear headline about what you do and where, a short reason to choose you, your main services, some proof such as reviews, and an obvious way to get in touch.